Here’s what we know about denim: We know denim originated in France under the name “serge de Nimes”.  We know Levi Straus  brought it out west for the gold rush miners and made it into overalls.  It first became synonymous with hard work, durability and comfort. It was the uniform for cowboys, the working man as well as sailors. It was the symbol for all that was good with America. Well, until about in 1950’s when it also become popular with teens as a symbol of rebellion. In the 60’s and 70’s hippies took over the jean market and they went from rebellion to revolutionary. The 80’s and 90’s arrived and the term denim and jeans become worldwide symbols of western society decadence.

Here we are in 2011 and jeans have skinny legs, flares, rips, low risers and diamond studs and despite all of their bedazzling and stone washing they  have not been able to shake themselves free of any of their old negative symbolism. They are still seen as counter culture, not because of their styling, or cost but because of the fabric itself and specifically the indigo blue fabric.  Denim is the only fabric that has ever been discriminated against. For a long time it was not allowed in public schools or churches and it is still not welcome in private golf and country clubs or private schools, just to name a few locations where it is banned. You never see a dress code written anywhere banning satin, or crepe de chine or polyester but you will see in bold print -NO DENIM. Even when denim  branding ranges from Levi’s to Gloria Vanderbilt to True Religion and they sell at couture  prices, a pair of cheap khakis can get you into any Country Club while your denim jeans will leave you standing at the curb.

Denim is surely the single most iconic symbol of American clothing.  How sad for a fabric with such an infamous and famous past to be shunned, discriminated and banned.  So the next time you put on a pair of jeans remember they have had a hard tough life. They have been to gold mines and rodeos, sit-ins and  rock concerts to the playground and the workplace. And as the saying goes “nothing comes between me and my jeans”  but I can tell you now that the front door will come between you and the dining room at every golf course in America if you wear your jeans to the clubhouse.  Denim jeans might be everywhere but they are not always welcome!

Ann