Google, you ain’t the boss of me no more!
A few years ago I started my online business. Now the thing with the internet is that if you aren’t on the first page you are essentially no where. The Internet is based on traffic and the first page is Times Square. You can be on the first page in two ways. You can be there organically, which we will get to later or you can pay to get there. This is called Google Adwords and Google is essentially your pimp. If you don’t want to be standing on the corner of Industrial Blvd. in Paoli, which is the same as being on page 40, then you need to pay your pimp to put you on a good corner. Being number one on page one is like standing with your website at 42nd and Broadway, NYC, but you can’t get there without Google Adword and you are gonna pay a lot and you are gonna pay often. Your Google pimp is going to show you off with lots of impressions and every time someone clicks on you the Google pimp is gonna be there collecting from you. Now, if you don’t get enough clicks from all those impressions then the Google pimp will move you off that front page and back down to some alley. And if you do get a lot of clicks then it is in both of your best interests to keep you front and center. But like anyone with talent and a following, sooner or later you break away from the man and make it all on your own. Sometimes your site is so good or gets so many clicks all on its’ own that you are on page number one without paying the man and this is known as ranking in the organic or natural listings. This means that you are are not paying Google for clicks. This means that you can be your own Madame and stop paying the Google pimp. Unfortunately, like all pimps, they don’t take kindly to being cut out of the cash loop, so you need to tread carefully and watch your back and your analytics. I am on the first page in my top keywords organically after paying my Google pimp for over three years. I feel like I got a monkey off my back as I have just put my Google campaign on pause. I am waiting to see if my Google pimp daddy is going to punish me or let me keep my street corner.